HP Original Ink

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Project Description

BSM Media developed a week-long Social Spotters campaign to build awareness about the HP Ink BOGO 50% off promotion at Staples, Best Buy, and Office Depot and to drive sales at these retail locations. Social Spotters were required to share photos of in-store ink displays and information about the sale on Instagram and Twitter with the campaign hashtag.

  • 68 Entries
  • 12.2+ million total campaign impressions
  • 37% of Social Spotters reported purchasing HP Ink while at retail locations
Clover Stornetta
Chrono Bomb