Who We Are

When you start with the leader, you’ll be at the head of the pack.

BSM MediaSocial Spotters is the brainchild of the award-winning mom marketing team at BSM Media. While others proclaim they know moms, BSM Media has dedicated their entire discipline to connecting clients with the Mom Market. It’s what we know and what we do best. We are proud to say that it’s all we do.  As the creator of award-winning programs such as Huggies® MomInspired and Disney Social Media Moms Celebration, we know how to product results.  We enjoy sharing our expertise with clients.

In addition to offering clients marketing services, BSM Media owns and operates several media properties including: BlueSuitMom.com, MomTalkRadio.com, MomSelect.com, MomTV.com, MomsNiteOut.com, MommyParties.com and SmartMomSolutions.com. These media outlets give us access to the pulse of the mom market, every minute of every day. We translate this information into marketing programs, strategies and initiatives that produce results for our clients, allowing them to maximize their marketing dollars by leveraging relationships BSM Media already has in the marketplace.

Meet Maria Bailey

Maria Bailey made her mark in media and business as the foremost authority on marketing to moms but has evolved today as a leader in influencer engagement.  Ad Age called her “One of the Must-Follow Women on Social Media.” Maria Bailey is an award-winning author, radio and television talk show personality, international keynote speaker and the CEO of BSM Media. Her company is a full service marketing and media firm known for connecting brands with consumers through innovative and organic outreach programs. She is the guru behind the creation of Disney’s Mickey Moms Club and Disney’s Social Media Moms Celebration, Beaches Resorts Social Media on the Sand and HP’s Print and Pamper Weekend which attracts hundreds of social media influencers to the brand’s destinations and headquarters each year. She has worked with over 300 brands across the globe including: Disney Parks, Chick-fil-A, Walmart, Kimberly Clark, Coppertone, Beaches by Sandals, LeapFrog, Cepia, Build-A-Bear Workshop, Unilever, HP, Children’s Claritin and many more.

She is frequently invited to speak at industry conferences and annual meetings for companies including Coca Cola, General Mills, National Association of Convenience Stores, Packaging Show, Digital Kids Conference, Center for Disease Control, Omega 3 National Conference and Healthy Kids Coalition.

Maria has published seven books focused on moms and marketing and contributed to more than a dozen others on topics such as marketing, business development, social media, consumer behaviors and strategy. Her book, “Marketing to Moms: Getting Your Share of the Trillion Dollar Market” (Prima, 2002) is the first to examine the buying power of mothers and the most effective marketing initiatives. “Trillion Dollar Moms: Marketing to a New Generation of Mothers” (Dearborn, 2005) focuses on the emergence of Generation X and Generation Y moms and the comparison with Boomer Moms. In “Mom 3.0- Marketing with Today’s Mothers by Leveraging New Media & Technology” Maria explores blogs, vlogs and social media. “Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice” is a resource for marketers who want to identify mom influencers and offers suggestion in engaging with these powerful women. Her latest book published in 2015, “Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales.”  “For the Love of Mom” (HCI, 2012) and “The Ultimate Mom Book” (HCI, 2010) are Maria’s only non-marketing publications but nonetheless offer stories about every day mothers.

With an audience that spans websites, blogs, social media channels, nationally syndicated radio and print publications; Maria reaches an audience of approximately 8 million moms each month. She has more than 55,000 Twitter followers, thousands of YouTube viewers and Facebook followers. She is the host of Mom Talk Radio™, the first and only nationally syndicated radio show for moms in America. It airs in 50 of the top 100 DMAs and is consistently one of the most popular podcasts on iTunes. Her websites MomTV.com and SmartMomSolutions.com (featuring Maria’s product line) receive thousands of visitors every month. She is also a partner in DrinkPremama.com.

Maria is a frequent guest on talk and news show. She has appeared on CNN, ESPN’s Between the Lines, CNBC, WABC NY, ABC Channel 10 Miami, CBS New York, The Morning Show and many more. She has appeared in over 400 newspapers, magazines and online publications including The Wall Street Journal, BusinessWeek, Entrepreneur, Oprah’s O Magazine, SELF, Fitness, MONEY and more.

Learn more about BSM Media and how we can serve your company here.

Explore Social Spotters Case Studies

Hyper-Local Mom Marketing

Seasonal Product Launch

Little Bites

Retail Product Launch


Walmart Product Roll-Out

Little Tikes

Driving Online Sales & Reviews

Just Play

Driving Holiday Toy Sales