BSM Media partnered with Shamrock Farms to promote their Cold Brew Coffee and Milk products at Giant Foods and Stop & Shop stores in the Northeast US. BSM Media recruited 25 Social Spotters that are iced coffee lovers to share photos and information about Shamrock Farms Cold Brew Coffee and Milk with their social media followers.
Social Spotters visited Giant Foods and Stop & Shop stores to locate the products in the diary case and share photos of products on social media. Social Spotters then purchased the products and took them home to sample. After sampling the products, our Social Spotters shared a 2nd photo of the product in a lifestyle setting. The Social Spotters reported that they loved the Cold Brew product and were excited to have it available in their area. Results exceeded predetermined benchmarks set for the campaign.
- 150+ social media photo shares
- 11,715+ social media engagements
- 1.4 million+ campaign impressions
- 100% of Social Spotters said they were likely to purchase Shamrock Farms Cold Brew Coffee & Milk products again