Seasonal Product Launch

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Party City

Project Description

BSM Media created a Social Spotters campaign to highlight the amazing Mix & Match options for Halloween Costumes this year for party City. We wanted to dominate the Halloween space this year. Our moms each posted a photo of them shopping – either in-store or online. Then they also posted a photo of their Mix & Match costumes at-home.

  • Our moms had an average engagement rate that was double the national average.
  • We generated a conversation of over 106k+ engagements, which got consumers excited for Halloween and preparing for the costumes for this year. 
  • Social impressions exceeded the client KPI and industry average.
  • Over 200 pieces of content for Party City to share on their digital platforms. 
Hyper-Local Mom Marketing
Retail Product Launch
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