Just Dance

Project Description

BSM Media partnered with Just Dance to promote the new Just Dance 2020 during the peak of Black Friday & holiday shopping season. To do so, we collaborated with 39 Mom Social Influencers & Bloggers to showcase how fun & interactive the game is through high-quality social & blog content. Overall, BSM Media exceeded the benchmarks established for this campaign.

• 3.6M+ impressions across target demographic
• 20% increase over the industry benchmark for Engagement Rate
• 200+ engaging content for the brand to repurpose
• 100% of influencers said they would recommend the product to friends & family