Hyper-Local Mom Marketing

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Party City

Project Description

BSM Media developed strategic approach to unveil Party City Next Generation of stores in 4 cities through the USA. We engaged local Mom Influencers to head into the newly updated store in their cities and take photos shopping in the new layout. Then they created a party craft out of Party City products & balloons and posted about how they got “all of this” for less than $100. 

By working with hyper-local influencers, We reached the target audience in the 4 cities.

  • Campaigns were proven to increase both retailer and brand awareness of the new store locations across 4 cities.
  • Engagement Rate exceeded the national average. 
  • Social engagement exceeded both the client KPI and industry average.
  • 100+ engaging content for the client to repurpose
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