BSM Media partnered with Balloon Time to promote their helium kits available at Walmart and Target stores. BSM Media recruited 25 Social Spotters that were hosting birthday, graduation, or Mother’s Day events in the month of May to share photos, coupons, and information about Balloon Time with their social media followers.
Social Spotters visited Walmart and Target stores to locate the products and share photos of products on social media. Social Spotters then purchased a Balloon Time kit and took it home to assist with decorating for their upcoming event. After sampling the products, our Social Spotters shared a 2nd photo of the product and/or their balloon décor in their party setting. Results greatly exceeded predetermined benchmarks set for the campaign.